Orbotix is focused on bringing a new concept of fun through robotics and phone-controlled open devices. Their first product, Sphero, uses Orbotix's API to create the first robotic ball gaming device controlled by your smartphone. Orbotix create connected toys, fusing emerging technology with the latest innovations in robotics to offer a new kind of open play experience. With the smart robots and open software they hope to inspire the next generation of inventors and programmers Founded by passionate lifelong robotic engineers, Orbotix is working to bring the real world to your smartphone. Based in Boulder Colorado, the Orbotix team takes fun very seriously.