Mission Statement

“Customers are more important than profit”

My name is Dorian Hendrie and I started 'It Must Be Green' predominantly to give customers what they are looking for and not solely to make money. My belief is that If I succeed with the former - I'm hoping I will also succeed with the latter!

About Us

"Our goal is to bring knowledge about environmental products to our customers to help them make a more informed decision"

1) Bring knowledge to our customers to help them make an informed decision
2) Show our customers what products are out there to help them achieve this
3) Help our customers learn about their own environmental impact on the planet
4) Promote local ethical and environmental companies with similar views to It Must Be Green

It Must Be Green is also a member of Transition Oxford and Sustainable Wallingford and we would recommend to you all to search out and join your local environmental groups. Together we CAN make a difference! Finally, we only work with ethical suppliers, distributors and manufacturers - all of whom we have a close working relationship with.

Our Staff

Dorian - founder and day to day manager
Lynda - packing and orders
David - finance and accounts
Cat - environmental advice
Tim - microgeneration expert

About This Website

In these pages you will find plenty of useful links to other web sites and organisations that It Must Be Green are sure will help you learn more. We also offer a newsletter and a blog - so please stay in touch and let the team at "It Must Be Green" know what more we can do to help you.

The Beginning

As the founder of It Must Be Green, I used to work in IT for companies such as Microsoft. However, there came a point when I could no longer stand the greed or desire to make money at any cost - treating customers just as money making objects with little regard for what they actually needed. I started speaking to friends and family and soon realised that I wasn’t the only one to feel this way. Why couldn’t one have a small business that deals ethically and morally - treating its customers and suppliers fairnly and decently? This was the purpose behind It Must Be Green - and I hope you the customers feel the same way as I do. However - only time will tell!

Price Promise

It Must be Green never knowingly charges more for any of our products than you will find anywhere else. If you find an identical product more cheaply, we will try our hardest to match that price.

Our Promise

To all our customers, It Must Be Green promises: